What opportunities and challenges does the datafication of UK higher education present to Careers Services in engaging students from underrepresented groups?

Lesley Grayburn, The Open University in Scotland  

Email: lesley.grayburn@open.ac.uk

Poster

Click to download the poster What opportunities and challenges does the datafication of UK higher education present to Careers Services in engaging students from underrepresented groups? (.pptx)

Abstract

Careers Services are part of an HE landscape where the collection, analysis and use of data is central to all aspects of the student journey. The research explores the opportunities and challenges this presents for Careers Services, particularly in engaging and supporting students from underrepresented groups. A qualitative approach was adopted with semi-structured interviews conducted with Careers Service leaders at five UK universities. The data was analysed thematically with four key themes emerging: ‘pushed into the light’, ‘taking back the narrative’, ‘pulled into shape’, and ‘keeping pace with the data’.

The findings demonstrate the role and visibility of the Careers Services interviewed had changed, and that the datafication of the sector, and how Career Services have responded to it, were key drivers in this shift. This has created both opportunities and challenges in engaging students from underrepresented groups.

Lesley Grayburn

Senior Careers and Employability Consultant, The Open University in Scotland

An experienced manager within the Higher Education sector with a focus on creating and implementing strategy, in particular around employability, employer engagement and all forms of careers education. She has developed extensive knowledge and experience of stakeholder management, project management, staff management, development and training, research, and successfully navigating change. Has effectively planned and delivered bids, projects and partnership working.

Currently the Senior Careers and Employability Consultant working on the Tailored Careers Support Programme at the Open University, Careers and Employability Services.