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The cultural value of Shakespeare Lives 2016

The British Council commissioned the Open University to develop an evaluation plan for Shakespeare Lives (SL) in 2016 based on the Cultural Value Model, a methodological tool devised by the Open University in collaboration with the British Council that offers an innovative and comprehensive approach to assessing the impact of the British Council’s Cultural Relations Programmes. The Cultural Value Model combines existing performance assessment data gathered by the British Council with additional qualitative and quantitative data collected by The Open University as part of the project.

About Shakespeare Lives 2016

Shakespeare Lives was a year-long global programme of events and activities celebrating William Shakespeare’s work on the 400th anniversary of his death in 2016. The programme was run by the British Council and the GREAT Britain campaign and celebrated Shakespeare as a playwright for all people and all nations. More than 140 countries took part in the festivities, with people experiencing Shakespeare through film screenings, exhibitions, performances and in schools, alongside a programme of unique online collaborations.

Online resources produced as part of Shakespeare Lives remain available. This includes innovative short films inspired by Shakespeare, digital platforms that allow you to “remix” the plays, and educational resources for schools and English language learners of all ages, in the UK and around the world.

Lead Academic

  • Professor Marie Gillespie, Open University

Project research team

  • Margie Cheesman, Oxford Internet Institute, University of Oxford
  • Dr James Dennis, Portsmouth University
  • Dr Lilian Ji, Macquarie University
  • Vitaly Kazakov, Manchester University
  • Ilia Lvov, St Andrews University
  • Dr Eva Nieto, Open University
  • Professor Ben O’Loughlin, Royal Hollloway College
  • Billur Aslan Ozgul, Bournemouth University
  • Dr Nour Shreim, Insigh Manager, YouView
  • Stephan Thiel, Studio Nand, Berlin
  • Ellen Watts, Royal Holloway College
  • Dr Alistair Willis, Open University
  • Colin Wilding, Freelance Consultant, International Broadcasting Audience Research
PDF icon SL CVM FINAL Report 2018-05-01.pdf992.23 KB